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Health Mar Quart

Introduction

Health Marketing Quarterly, 41(2)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Editorial

Driving and evaluating social impact in health marketing
Joy Parkinson & Jay Naidu [] []

Research Articles

Why ‘mealtime chatter matters’: A process evaluation of a preventive health brief intervention
Lyza Norton, Joy Parkinson, Neil Harris & Laura Hart [] [Google Scholar]

Disordered eating prevention: Co-designing a brief intervention for use in Community Child Health Services
Lyza Norton, Joy Parkinson, Neil Harris & Laura Hart [] []

The rules of mature sex: Sexual scripts and the global challenge of rising STIs
Natalie Bowring & Rebekah Russell-Bennett [] []

A meta-analysis of technology acceptance in healthcare from the consumer’s perspective
Xinyu Wei, Ying Cao, Xianghui Peng & Victor Prybutok [] []

Promoting new users’ online health consultation services usage behavior strategically
Annie Chen, Wei-Min Chu & Norman Peng [] [Google Scholar]