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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Posted by: PK Kannan

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��������� Marketing Research SIG

Zhenling Jiang wins 2024 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing

A committee of world-renowned senior marketing scholars has unanimously selected Zhenling Jiang as the winner of 2024 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing.  Zhenling Jiang is Assistant Professor of Marketing at the Wharton School.

The award is facilitated by Stanford University, University of Memphis, and Friends of “Seenu” Srinivasan in honor of V. “Seenu” Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University.  This award recognizes important contributions by a young scholar to quantitative marketing, with the quality of the journals and research weighted much more than quantity.  The quantitative research in marketing could be methodological, theoretical, and/or empirical.  A young scholar eligible for the award should have received a marketing (or related) doctoral degree no more than six years prior to receipt of the award. The award is based on a specific body of work, which is either published or accepted for publication in scholarly marketing journals.

The committee took the following considerations in selecting Zhenling as the winner.  Zhenling Jiang graduated from Washington University at St. Louis in 2019 and joined the Wharton School after a brief stint at Georgia State University. She has been remarkably productive since she started her career and has published papers in Marketing Science (5), Journal of Marketing Research (2), and Management Science (1). She works on problems that are substantively important and methodologically rigorous. For example, in her paper “Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change,” Zhenling demonstrates that poorer people, as well as African Americans and Hispanics, tend to pay substantially higher interest rates for car loans as an outcome of bargaining between consumers and dealers. The paper shows that an alternative lumpsum compensation scheme can both increase the bank’s market share and ensure consumer protection. She has also been studying advertising in the loan industry, looking at how the inclusion of minority models helps drive consumers’ loan choices. Zhenling’s work has also contributed to the understanding of new estimation techniques. In another paper, Zhenling shows how to use a neural network algorithm to estimate structural econometric models. As her nomination letter highlights, “Zhenling works on socially and academically important problems, and with that, brings us advancements in methods and knowledge to our fields.” In addition to being a prolific scholar, Zhenling also serves on the editorial review boards of Marketing Science and Journal of Marketing Research.

The winner will be recognized at the MR SIG reception and award ceremony during the 2024 Summer ��������� Conference in Boston.  MR SIG welcomes you to the reception on August 17th from 5:30 – 6:30 pm.

P. K. Kannan

On behalf of ��������� MR SIG

Previous Srinivasan Award Winners

2023 – Andrey Simonov
2022 – Beth Fossen
2021 – Xiao Liu
2020 – Ron Berman
2019 – Eric Schwartz
2018 – Pinar Yildirim