���������

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

---

Gastronomic manifestation in the function of branding a tourist destination
—Slobodan Čavić, Nikola Ćurčić, Nikola Radivojevic, Jovana Gardašević Živanov, Marija Lakićević []

The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
—Jiemei Zhang, Bingxin Tang, Bei Lyu, Zhaoran Song []

Unveiling hidden patterns between managerial assumptions, international market orientation, and performance: an unexplored journey into Japanese SMEs
—Allam Abu Farha, Said Elbanna, Osama Sam Al-kwifi, Satoko Uenishi []

Influence of website quality on online impulse buying behaviour: a systematic review of literature
—Aastha Kathuria, Apurva Bakshi []

Celebrity endorser scandal: a literature review and future research agenda
—Keshan (Sara) Wei []

Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption
—Halil Erdem Akoğlu, Kadir Yildiz, Sushant Kumar []

Impact of exogenous brand crises on consumer behaviour
—Kalpana Chandrasekar, Varisha Rehman []

When time drives search effort: the effect of assortment variety on visual attention to SKU pricing
—Wagner Junior Ladeira, Vinicius Nardi, Marlon Dalmoro, Fernando de Oliveira Santini, William Carvalho Jardim, Debdutta Choudhury []