J Promo Man
Introduction
Journal of Promotion Management, 30(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis
—A. Ameer Hussain, Bhuvanesh Kumar Sharma, Chaitra V H & Syed Kazim [] []
Is ChatGPT a Responsible Communication: A Study on the Credibility and Adoption of Conversational Artificial Intelligence
—Uttam Chakraborty & Santosh Kumar Biswal [] []
Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19
—Kibum Youn [] []
Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?
—Ioanna Moutzala & George S. Spais [] []
Organization Sustainability Communication by Fashion Brands: A Qualitative Analysis of Messaging and Engagement on Facebook and Instagram
—Sanjukta Pookulangara, Arlesa Shephard & Sidharth Muralidharan [] []