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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services
—Terry Haekyung Kim, Hyunjoo Im []

Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
—Sungjun (Steven) Park, Xiao Wei, Heejung Lee []

Gamification in financial service apps to enhance customer experience and engagement
—Ali Raza, Sana Rehmat, Muhammad Ishtiaq Ishaq, Narjes Haj-Salem, Qurat-ul-ain Talpur []

The impact of digital household budgets on online purchase decision‐making processes
—Florian Skwara, Luca Wienert []

Millennials’ brand legitimacy judgements amid a global crisis: A deeply rooted affair
—Khanyisa Brenda Nkuna, Alet C. Erasmus, Johan Olivier [Google Scholar]

Consumer behavior in the metaverse
—Jaspreet Kaur, Emmanuel Mogaji, Manisha Paliwal, Suchita Jha, Shailja Agarwal, Stephen Alaba Mogaji []

Social class and conspicuous brand logo in gift choice
—Jaehoon Lee, Todd C. Haderlie, Anthony D. Miyazaki, Yuri Lee []

Instilling label confidence in the minds of consumers: The role of sustainability skepticism
—Yoon-Na Cho, Christine Ye, Yuna Kim []

Cross‐media synergies between TV news media and social media in charitable crowdfunding
—Yashar Dehdashti, Aidin Namin, Seth C. Ketron []

A world of counterfeits: Knowledge to decide
—Cristina Marín-Palacios, Maria Botey-Fullat, Juan Antonio Márquez []

The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues
—Soyoung Joo, Amélie Guèvremont []

Individuals’ materialism and brand rituals and traditions as drivers of luxury brand love on social media
—Sonia Cruz-Ros, Maria-Jose Miquel-Romero, Rachel W. Y. Yee [Google Scholar]

Influencing optimistic bias: Moderating roles of perceived severity and proximity
—Hyuksoo Kim, YoungAh Lee []

The power of influence: How social media influencers are shaping consumer decision making in the digital age
—Samuel Hudson Mrisha, Sun Xixiang []

Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’
—Abhishek Behl, Achint Nigam, Demetris Vrontis []

Donors’ self‐ and other‐oriented motives for selecting charitable causes
—Aakash K. Thottam, Cassandra M. Chapman, Peter Popkowski Leszczyc [Google Scholar]

All we crave is pleasure! The motivation behind millennial men’s clothing store choices when purchasing semi‐formal/smart workwear for themselves
—Lizette Diedericks, Alet C. Erasmus, Suné Donoghue [Google Scholar]

3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size
—Soonho Kwon, Takanori Suda, Takuya Nomura []

“How I think, Who I am”—Role of social media influencers (SMIs) as change agents
—Justin Paul, Khyati Jagani, Neha Yadav []

Children and adolescent consumer behavior: Insights from the life course paradigm
—George P. Moschis, Anil Mathur []

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions
—Saleh Shuqair, Diego Costa Pinto, Márcia Maurer Herter, Anna Mattila []

Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences
—Yan Wang, Lin Liu, Bingjie Liu, Jiaying Dai []

Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey
—Aaminah Zaman Malik, Kiarash Sadeghi R, Audhesh Paswan, Fizza Kanwal []

Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers’ risk tolerance
—Chi-Cheng Luan, Kuo-Liang Chen, Chi-Yu Ko, Po-Min Lin, The Anh Phan [Google Scholar]

Social‐oriented versus task‐oriented streamer interaction styles on live streaming e‐commerce: Empirical research in China
—Depeng Zhang, Lihong Fu, Jiaxin Ma, Chunfeng Chen []

How consumers’ economic and psychological vulnerabilities impact their consumption regulation during crisis
—Elif Karaosmanoglu, Mehmet Okan, Didem Gamze Işıksal, Nesenur Altinigne, Ozge Demir, Elif İdemen [Google Scholar]

Stigma in marketing and consumer research: A literature review and research agenda
—Rodolfo Rodrigues Rocha, Andres Rodriguez Veloso []

When and why do artifact emojis lead to backfire effects on consumer response?
—Claire Heeryung Kim, Lura Forcum, Michael Giebelhausen []

Consequences of applying soft‐sell themes in e‐cigarette advertisements
—Franklin Velasco Vizcaíno, José Manuel Guaita Martínez, José María Martín Martín []

A tale of two platforms: A comparative analysis of language use in consumer complaints on Reddit and Spotify Community
—Qian Yin, Sebastian Sadowski []

Environmental values and sustainable consumption
—Chamila R. Perera, Hassan D. Kalantari, Lester W. Johnson []

Country‐of‐origin, region‐of‐origin or terroir branding to entice premium Price? The curious case of geographic place origin construal and psychic distance
—Liudmila Tarabashkina, Daniel Schepis, Sharon Purchase []

How does green consumers’ self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value
—Swapnil Ganesh Tawde, ShabbirHusain RV [Google Scholar]

Product type and anticipated regret: The key to unlocking consumer upgrade intention
—Xuan Zhang, Hanyu Chen, Jianuo Ma []

Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook
—Xiaoqiang Yao, Yiwen Wang []