Ind Mar Man
Introduction
Industrial Marketing Management, 120
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Customer success management through alignment of marketing, sales and IT
—Jan Philipp Graesch, Susanne Hensel-B繹rner, J繹rg Henseler []
Do more friends make your way smooth? Supply chain relationships, moral disengagement, and innovation performance
—Jing Gu, Yuntao Bai, Xu Chu []
Integrated community-based internal branding – A holistic approach to internal branding for B2B organizations
—Atul Prashar, Moutusy Maity []
Innovation outsourcing versus joint innovation in collaboration with suppliers: A strategic relational-institutional perspective
—Joel Ma, Muammer Ozer []
Towards an integration of corporate foresight in key account management
—Christian Lautenschlager, Nektarios Tzempelikos []
Strategic use of social media in new product development in B2B firms: The role of absorptive capacity
—Qingfeng Tian, Guangming Cao, Jay Weerawardena []
Paradox blindness: How managers frame coopetition
—Mika Yrj繹l瓣, Aleksi Niittymies, Abdollah Mohammadparast Tabas []
Incorporating usage data for B2B churn prediction modeling
—Juliana Sanchez Ramirez, Kristof Coussement, Arno De Caigny, Dries F. Benoit, Emil Guliyev []
Disruptive market-shaping processes: Exploring market formation for autonomous vehicle solutions
—H疇kon Osland Sandvik, David Sj繹din, Vinit Parida, Thomas Brekke []
Navigating Inter-Cultural Experiences [NICE] in B2B Relationships. Edited by: Russel Kingshott and Piyush Sharma
Towards export success: The role of inter-cultural B2B relationships, immigrant managers and cultural distance
—Henry F.L. Chung, Herbert Sima, Mia Hsiao-Wen Ho, Dmytro Pichugin []
Brand Identity for the Business-to-Business Customers in a Global Setting Edited by: Pantea Foroudi, Suraksha Gupta & TC Melewar
Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market
—Di Mao, Rekha Rao-Nicholson, Chenjing Zhang, Yichuan Wang []
Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework
—Reza Marvi, Dongmei Zha, Pantea Foroudi []
IMM Summit 2023
The more we share, the more we have? Analyses of knowledge sharing by key account managers
—Leonore D.K. Peters []
Interaction and networking for adaptation in a complex and challenging environment
Business network paradoxes: A literature review and co-evolutionary perspective
—Matteo Cristofaro, Gianpaolo Abatecola, Johan Kask []
Towards a theory of interfirm adaptation in business relationships
—Stefanos Mouzas []
Mental Health and Well-Being in Business-to-Business Markets. Edited by: Bruno Lussier, Nawar Chaker, Willy Bolander, Melissa Clark
The stress of prospecting: Salesperson genetics and managerial remedies
—Christian G.H. Winter, Nicolas A. Zacharias, Ad de Jong, Johannes Habel []
Stressful exit of B2B executives and their impact on firm performance: Contingent effects of erosion of status, diminished social support and cohesiveness
—Shashank Vaid []
The Nature of Marketing in International B2B Service Firms: Review, Dynamics and Prospects. Edited by: Matev鱉 Ra禳kovi, Nicholas J. Ashill, Valerie Lindsay and Michel Rod
Technology oriented, service intensive, transnational entrepreneurs’ international target market strategies
—Shiv Chaudhry, Dave Crick, James M. Crick [Google Scholar]