Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 36(7)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective
—Shoukai Jiao, Xianliang Wang, Chao Ma, Yiran Deng []
Understanding the Chinese online fresh agricultural market through the extended technology acceptance model: the moderating role of food safety trust
—Jingjing Xing, Jun Zhang, Xue Wang []
Placebo effect in food marketing: young consumers’ perception of food healthiness and tastiness in reduced-sugar labeling
—Li Huang, Xi Song, Matthew Tingchi Liu, Wen-yu Chang, Guicheng James Shi [Google Scholar]
The influence of country-of-origin on consumers’ purchase intention: a study of the Chinese smartphone market
—Francisco Javier Blanco-Encomienda, Shuo Chen, David Molina-Muñoz [Google Scholar]
Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour
—Garima Sahu, Gurinder Singh, Gurmeet Singh, Loveleen Gaur []
How employee mindfulness influences the retention intention of technology employees: multiple mediation effects of affective commitment and organizational identification
—Jianxi Liu, Yu Gan, YiJun Chen []
An implementation of climate-related financial policies to promote a nation’s participation in global value chains: evidence from an international database
—Lê Thanh Hà []
Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption
—Syam Kumar, Jogendra Kumar Nayak []
Exploring the drivers of AI-seeking intention among AI community canteen customers
—Hung-Che Wu, Sharleen X. Chen, Haonan Xu []
Dynamic, technological and marketing capabilities in MSMEs’ recovery from COVID-19 – the moderating role of organizational learning
—Girish Prayag, Mesbahuddin Chowdhury, Lucie K. Ozanne []
A streamlined survey instrument to moderate university students’ grades for group projects
—Stephen Dix [Google Scholar]
Understanding user resistance of smart factory adoption: a focus on small and medium-sized enterprises
—Junsung Park, Joon Woo Yoo, Heejun Park []