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INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: Dialog

Posted by: Art Weinstein

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Call for Blog Posts on Customer Value Topics

I am looking to add interesting and insightful content to my CUSTOMER VALUE blog to support upcoming Fall and Spring courses in Customer Value (MBA) and Customer Relationship Marketing (undergraduate).  Topics include the digital economy, customer obsession, business models, value propositions, segmentation, service excellence, quality management, pricing, image, CRM, metrics, loyalty, retention, and more.

To learn more about the blog, check out this recently published article in the Journal of Marketing Analytics.

Marketing students and practitioners  will greatly benefit from your perspective on an important customer-centric topic. If you are interested in writing an expert guest blog, please send me your write-up (about 1,000 words) by August 31st. I will be sure to make your work look good.

Thank you, Art

Art Weinstein, Ph.D., Professor of Marketing, Nova Southeastern University, Fort Lauderdale, Florida (USA)

art@nova.edu