JMR Updates – Summer 2024
Introduction
How I Wrote This, and Scholarly Insights, from the Journal of Marketing Research
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates – Summer 2024
How I Wrote This Live Edition at Summer 蹤獲扦夥厙
Join JMRs Coeditors, and , for an in-person discussion (August 17, 9:45-11am at the 蹤獲扦夥厙 Conference in Boston) with the authors of three award winning papers published in the Journal of Marketing Research:
- Max Pachali and Marco Kotschedoff will join us to talk about their paper, coauthored with Arjen Van Lin, Bart Bronnenberg and Erica Van Herpen, that won JMRs .
- : Michal Herzenstein will join us to talk about her paper, coauthored with Oded Netzer and Alain Lemaire, that was the co-winner of JMRs .
- : Martin Mende and Maura Scott will join us to talk about their paper, coauthored with Jenny Van Doorn, Dhruv Grewal and Ilana Shanks, that was the co-winner of JMRs .
Read the Latest Issues of JMRs Scholarly Insights
In series, doctoral students interview authors of recently published JMR papers. Recent issues include:
- features Ceylan, Diehl and Proserpio’s (2024) paper,.
- gives more insight into Kim and McCarthy’s (2024) paper,.
- highlights Shi, Liu, Lee and Srinivasan’s (2023) paper,.