J Applied Mar Theory
Introduction
Journal of Applied Marketing Theory, 11(1)
POSTING TYPE: TOCs
Comments from the Editor
Tulay Girard
Empathy and Political Skill: Improving Salespeople’s Value Enhancing Behavior Performance
—Megan C. Good, Charlie Schwepker []
Whose Opinions do We Listen to? The Influence of Online Product Ratings and Price on Consumers
—David Ackerman, Jing Hu, Barbara L. Gross []
Emerging Themes Regarding Customer Perception of a Third-Party Online Food Delivery Provider and the Implications for Operators
—Shian-Lih Chen McCain, Jeff Lolli, Emma Liu []
Understanding Course Success in Mandated Online Learning: The Role of Computer and Computer- Mediated Communication Anxiety
—Chris Zimmer []
When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism
—Esta D., Julia E. Blosen, Reagan C. Kilpatrick []