Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 25(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Elite versus grassroots sports events sponsorship in China: an exploration of sponsors’ motives and objectives
—Qian Wang, Stéphan Fuchs, Guillaume Bodet []
Fan conflict or complement? Exploring the intersection of sports betting and team loyalty
—Brendan Dwyer, Stephen L. Shapiro, Joris Drayer []
Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements
—Halil Erdem Akoglu, OÄŸuz Özbek []
Sports ambassadors and destination image: a fuzzy set analysis
—Natalia Vila-López, Inés Küster-Boluda, Cristina Aragonés-Jericó, Francisco Sarabia-Sánchez []
Let’s run green! Impact of runners’ environmental consciousness on their green perceived quality and supportive intention at participatory sport events
—Yu Huang, Weisheng Chiu [Google Scholar]
The role of destination personality in the relationship between destination image and behavioral intention among ski tourists
—Qiang Zhang, Brian Yim, Kyungsik Kim, Zhibo Tian []
The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues
—Edgar Romero-Jara, Francesc Solanellas, Samuel López-Carril, Dimitrios Kolyperas, Christos Anagnostopoulos []
Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity
—Hossein Mansouri, Abdullah Rasaee Rad, Rodoula H. Tsiotsou, Maizaitulaidawati Md Husin []
Human capital development in sport marketing: industry insights
—Brandon Mastromartino []
The role of social and environmental sustainability on sportswear’s purchasing among European consumers
—Michael Fuchs, Guillaume Bodet, Gregor Hovemann []
Nostalgia-based marketing campaigns and sport participation
—Norm O’Reilly, Caroline Paras, Madelaine Gierc, Alexander Lithopoulos, Ananya Banerjee, Leah Ferguson, Eun-Young Lee, Ryan E. Rhodes, Mark S. Tremblay, Leigh Vanderloo, Guy Faulkner []
Esports for development? Exploring esports player profiles and their development and well-being outcomes
—Wonjun Choi, Wooyoung (William) Jang, Hyunseok Song, Min Jung Kim, Wonju Lee, Kevin K. Byon []