Choice Modeling
Introduction
Online course, Sep-Oct 2024
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: Bas Donkers
ONLINE COURSE IN CHOICE MODELLING
Taught by experts from the fields of transport, health and marketing, this 8-week course discusses all practical steps for choice modelling studies, from study design through analysis to the interpretation of results, while also covering the theoretical underpinnings.
The course is supported by the Erasmus Choice Modelling Centre and developers of widely used software for choice modelling and includes demonstrations of tools for model estimation (Apollo), experimental design (Ngene), and conducting surveys and choice experiments (SurveyEngine).
The course consists of:
- Live lectures + Q&A (24 hours)
- Live demonstrations of Apollo, Ngene & SurveyEngine + Q&A (6 hours)
- Pre-recorded theory videos (XX hours)
- Pre-recorded videos on how to use Apollo, Ngene, and SurveyEngine (XX hours)
- Exercises and review (ca 24 hours self-study)
- 1-on-1 sessions with a course instructor
When:Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 8 weeks in September & October 2024
Timing live sessions:Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â morning (Americas), afternoon (Europe/Africa), evening (Asia)
More information:Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Prof Bas Donkers
Prof Michiel Bliemer
Prof Esther de Bekker-Grob
Prof Stephane Hess