ÂÜÀòÉç¹ÙÍø

J Services Mar

Introduction

Journal of Services Marketing, 38(6)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


Men’s transformative health service use: rethinking customer experience of vulnerability
Jacquie McGraw, Rebekah Russell-Bennett, Katherine M. White []

Presence: consumers’ different reactions to service and manufacturing firms with low CSR in social conduct
Hua Meng, Hannan Sadjady Naeeni []

Filling in the gaps: a service ecosystem perspective on purchase groups as interstitial markets
Aditya Gupta, Sheila Roy, Renuka Kamath []

The transformative potential of AI-enabled personalization across cultures
Khalid Mehmood, Katrien Verleye, Arne De Keyser, Bart Larivière []

Understanding Muslim frontline employees’ perceived religious discrimination and emotional exhaustion
Walid Chaouali, Mohamed Yacine Haddoud, Mohamed Mousa, Ahmed Mohamed Elbaz, Narjess Aloui, Fawzi Dekhil []

Exploring the role of the service provider in sharing economy services
Saeed Zal, Lin Guo, Chuanyi Tang, Junzhou Zhang []

Improving health service design and delivery for men: does gender targeting matter?
John M. Friend, Dana L. Alden []

Determinants of disengagement and negative customer engagement behaviour: expectancy disconfirmation and justice perspectives
Diem Khac Xuan Do, Jana Lay-Hwa Bowden []