J Mar Comm
Introduction
Journal of Marketing Communications, 30(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Testing indigenous cultural impact on replicability & generalizability of interpersonal listening in personal sales
—Archana Shrivastava [] []
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
—Marco Mandolfo, Michele Di Dalmazi & Lucio Lamberti [] []
‘In the servant we trust’: The brand impact of servant leadership from the case of a rising reformist
—Gunaro Setiawan, Denni Arli & Peter Woods [] [Google Scholar]
Elite athletes more authentic?: Diet and exercise effects of athletes v. models in ads
—Erika Katherine Johnson & Heather Shoenberger [] []
Marketing sustainability within the jewelry industry
—Lauren Machado & Saheli Goswami [] []
Book Review
Handbook of Research in Ethnic and Intracultural Marketing edited by Glen Brodowsky, Camille Schuster and Rebecca Perren, Edward Elgar, 2022
—Philip J. Kitchen []