J Global Mar
Introduction
Journal of Global Marketing, 37(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
In-App Coupons Versus Group-Coupons: The Impact of Mobile Marketing Strategies on Mobile Application Adoption
—Xia Wang, Ning Fu, Yiding Li & Dong Liu [] []
Luxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers |
—Marco Haozhe Ma & Arnaldo Coelho [] []
Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study
—Anjali Sharma, K. R. Jayasimha & Himanshu Shekhar Srivastava [] []
Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand |
—Fabrice Desmarais, Alexandra Vignolles & Abhishek Mukherjee [] []