Intl Mar Rev
Introduction
International Marketing Review, 41(3/4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Building a value-creating brand in internationalizing small and medium-sized enterprises
—Hsing-Hua Stella Chang, Cher-Min Fong, Min-Hua Chang []
What induces corporations to engage in controversial marketing and environmental practices? A linguistic perspective
—Mahabubur Rahman []
Fencing or balancing? An exploratory study of Australian and New Zealand exporters’ strategic responses during the US-China trade war
—Monica Ren, Richa Chugh, Hongzhi Gao []
Systematic literature review on the nexus of food waste, food loss and cultural background
—Mangirdas Morkunas, Yufei Wang, Jinzhao Wei, Antonino Galati []
Institutional distance and location choice: an experimental approach to the perception puzzle
—Goudarz Azar, Georgios Batsakis, Rian Drogendijk, Ashkan PakSeresht, Ruoqi Geng []
Effects of ethnic and global identities on home country brand perceptions: an identity theory perspective
—Douglas Ewing, Mohammadali Zolfagharian, Sasawan Heingraj []
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit
—Brittney C. Bauer, Clark D. Johnson []
Exploring the internationalization pathways of luxury SMEs: is there an asset of foreignness?
—Matilde Milanesi, Andrea Runfola, Simone Guercini []
Financial and non-financial factors for the success of hybrid offerings: evidence from multinational enterprises in an emerging market
—Erasmia Leonidou, Enrico Battisti, Muhammad Ishfaq Ahmad, Raffaele Campo []