Euro J Mar
Introduction
European Journal of Marketing, 58(5)
POSTING TYPE: TOCs
Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors
—Caroline Meyer, Bente Henrike Albert, Gregory Rose, Ulrich R. Orth []
Social purpose branding approaches: a typology of how brands engage with a social purpose
—Harriet Gray, Rebecca Dolan, Dean Charles Hugh Wilkie, Jodie Conduit, Amelie Burgess []
Building employee commitment through internal branding – a meta-analytic study
—Atul Prashar, Moutusy Maity []
Consumer responses to CEO activism: an impression management approach
—Frank Gregory Cabano, Mengge Li, Fernando R. Jiménez []
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making
—Rajat Roy, Fazlul K. Rabbanee, Diana Awad, Vishal Mehrotra []
More than meets the eye: hidden messages in the attribution of human-like values to product categories
—Sheng Ye, Joanne Sneddon, Anat Bardi, Liat Levontin, Geoffrey Soutar, Julie Lee []
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
—Jungsil Choi, Hyun Young Park []
The effects of identity salience on product judgment in a domain of trade-offs
—Claire Heeryung Kim, Da Hee Han []
Who can afford to blame? Sender effects in blame-shifting crisis communications
—Paolo Antonetti, Ilaria Baghi []