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GMC 2025

Introduction

Global Marketing Conference, Hong Kong, 24-27 Jul 2025; Deadline 15 Jan

POSTING TYPE: Revisits

Posted by: Anna Zarkada

GREEK MARKETING ACADEMY

Call for Papers

2025 GMA-GAMMA Joint Symposium

Beyond digital transformation:

Engaging and empowering People, integrating Processes and Platforms

Global Marketing Conference at Hong Kong

and

Call for Book Chapters

SCOPUS indexed Springer Book

Edited by Anna K. Zarkada

With an Introduction by Luiz Moutinho

Empowering Digital Transformation

The Greek Marketing Academy (GMA) and the Global Alliance of Marketing & Management Associations (GAMMA) are hosting a Joint Symposium in the . The Symposium seeks to elaborate on Marketing & Management Transformation in the Age of Digital Challenges, the theme of the 2025 GMC. The main conference theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management transformation happening globally in the challenging digital world including rapid advancement of new technologies, different cultures and cross-cultural business applications, as they affect both domestic and multinational marketing strategies.

Following the success of the GMA-GAMMA Joint Symposia of 2020 and 2023 and the publication of the 2023 proceedings in a book entitled, in the Scopus indexed Series, we are now calling for Papers for the 2025 GMA-GAMMA Joint Symposium Beyond digital transformation: Engaging and empowering People, integrating Processes and Platforms and Book Chapters for the book Empowering Digital Transformation to be published in 2025.

The 2025 GMA-GAMMA Joint Symposium aims to showcase cutting edge research that goes beyond simply documenting the process and effects of digital transformation and focuses on what marketing and management can do to engage and empower people whilst efficiently integrating processes and platforms.

Digital Transformation is mostly being presented as a synonym of progress and a one-way street to a much-desired status. Little work, however, has been carried out, so far, on the psychological, societal, cultural, economic, and policy aspects of the ongoing digital transformation which is unfolding at varying speeds across markets, industries, economies, governance systems, and societies. The symposium and book focus on how we can achieve a human-first digital transformation by empowering people and integrating processes and platforms in a way that leads to sustainable prosperity for all. Our goal is to equip researchers and decisionmakers with the necessary tools to navigate the increasingly blurring boundaries between humans and computers, businesses, institutions and society, operations, marketing and management, and the coexisting structures of the traditional, service, platform, attention, and experience economies.

We are seeking symposium papers that will stimulate a vibrant discussion and book chapters that will challenge orthodoxies. Thus, we invite empirical research, case studies, and conceptualisations which can support researchers, educators, business leaders, and policymakers in understanding the multifaceted effects of digital transformation and better managing its externalities. We particularly encourage work on underrepresented markets, industries, business ecosystems, economies, governance systems, and societies.

Ideally, we would like to both discuss your work in person at the Symposium and have it published in the book but if you cannot make it to Hong Kong, we would happily consider the book chapter only. Conference papers that will be submitted as chapters for the book will be published in the main conference proceedings, so they need to be submitted to the conference as abstracts only. All submissions will undergo separate rigorous double-blind review processes.

Important Dates and procedures

Symposium Papers

  • Paper submission deadline: January 15, 2025 (early submissions are particularly welcome).
  • Submission format: short or extended abstract which should not exceed 5 single spaced pages following the .
  • Submission method: Please submit your paper through .
  • Conference acceptance letters to authors by 15 March 2025.
  • Conference Dates: July 24 27, 2025.

Book Chapters

  • Book chapter submission deadline: October 31, 2024 (early submissions are particularly welcome).
  • Submission format: minimum 10 to maximum 40 pages in total following the .
  • Submission method: Please submit your chapter through the .
  • Final chapter (after accommodating the reviewers comments) submission deadline: 15 December 2024.
  • Book publication date: July 2025.

In case you want to discuss your book chapter idea before submission please email Anna Zarkada.

The book will be available in several formats (eBook, printed copy, ePub for iPad, Kindle edition etc.) and the whole book, as well as individual chapters, will be instantly accessible according to your readers preference and working environment from multiple locations, including library, office, home or when travelling. Moreover, Springer ensures maximum visibility and the highest quality standards of presentation of your work. We are aiming for a quick release date to ensure that the book can be made available to conference participants, so timely submissions are of paramount importance.

Your recommendations for appropriate reviewers for your work will be greatly appreciated. Moreover, if you are interested in reviewing chapters for the book and papers for the symposium, please email Anna Zarkada.

Please direct all enquiries to the Symposium Chair / Editor: Anna K. Zarkada, Department of Communication and Marketing, Cyprus University of Technology, 30 Archbishop Kyprianou Str, 3036 Limassol, Cyprus, anna.zarkada@cut.ac.cy, Tel: +357 2500 2046, Fax: +357 2500 2750.

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