J Strat Mar
Introduction
Journal of Strategic Marketing, 32(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Unrestricted tobacco marketing prompts young adults to smoke in an emerging market: a study of emotional responses |
—Thi Bach Yen Tran, Ninh Nguyen, Steven Greenland & Muhammad Abid Saleem [] []
Luxury brand cultural symbolism: signaling effect on customer well-being
—Liu Ting & Jiseon Ahn [] []
Consumer-activity identification: identifying antecedents and outcomes
—Matthew A. Hawkins, Anastasia Thyroff & Alexandra S. Rome [] []
Does corporate sustainability performance affect sales performance? Empirical evidence from Indian firms
—Hoshiar Mal, Arun Kumar Kaushik & Manishkumar Varma [] []
Influence of multimarket contact on product line configuration decisions
—Subrat Sarangi, Teidorlang Lyngdoh & Jeffrey E. Anderson [] []
Fact or fake: information, misinformation and disinformation via social media
—Xin-Jean Lim, Sara Quach, Park Thaichon, Jun-Hwa Cheah & Hiram Ting [] []
Should private-label supply manufacturers invest in digital strategies? A study on Portuguese manufacturers |
—Pedro Mendonça Silva, Filipa Casal Veiga & Agostinho Sousa Pinto [] []
Obsessed with surprise? The effects of probabilistic selling on online consumers’ repurchase intention
—Yi Sun, Zihao Yuan & Huiling Cheng [] []
Internal customers creating value in the workplace: Conceptualising the internal customer perceived value (ICPV) model |
—Joseph Lo Iacono, Joan Carlini, Cassandra France & Debra Grace [] []