J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 36(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Examining the mediating role of consumer desire for luxury: Can perceived sustainability and natural rarity evoke willingness to pay more? |
—Xujia Wang, Billy Sung & Ian Phau [] []
As Good as New: Embarrassment and Consumers’ Preference for Used versus New Products
—Ruomeng Wu, Donald R. Gaffney, Frank R. Kardes, Shaobo (Kevin) Li & Meng Liu [] []
The Psychological Underpinnings of Turkish Consumer Choices: Xenocentrism
—AyÅŸe Aslı BozdaÄŸ & Beril DurmuÅŸ [] []
What Characterizes Digital Luxury Experience (DLX) for Customers? A Cross-Cultural Qualitative Exposition
—Soumik Das, Shamindra Nath Sanyal & Rabin Mazumder [] []
You Wear Face Mask, I Keep Social Distance: Comparing COVID-19 Preventive Behaviors between China and the United States
—Rui Du, Stephen J. Gould & Pianpian Yang [] []
Co-creation Practices and Service Outcomes: A Transformative Health Service Framework
—Shahidul Islam, Nazlida Muhamad, Vai Shiem Leong & Wardah Hakimah Sumardi [] []
Book Review
Handbook of the Sharing Economy, Edited by Russell W. Belk, Giana M. Eckhardt and Fluera Bardhi. Cheltenham, UK: Elgar. 2019. 404 pp. ISBN 978-1-78811-053-2. List price: $113. Hardcover
—Abhijit Roy [] []