J Brand Man
Introduction
Journal of Brand Management, 31(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook
—Federico Mangiò, Giuseppe Pedeliento, Daniela Andreini, Lia Zarantonello []
Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands
—P. Rodrigues, M. Junaid, A. Sousa, A. P. Borges []
User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement
—Luke Butcher, Billy Sung []
Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship
—Ching-Fu Chen, Hsiao-Han Lu []
Toward a measure of brand pride: scale development and validation
—Subarna Nandy, Neena Sondhi, Himanshu Joshi []
Harnessing brand authenticity to promote prosocial service behavior
—Weng Marc Lim, Nishtha Malik, Sahil Gupta, Himanshu Rai []