Applied Mar Analytics
Introduction
Applied Marketing Analytics, 10(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Simpler is better
—Malin, Denis []
The evolution of digital marketing in the era of AI
—Cutler, Kelly []
Customising generative AI: Harnessing document retrieval and fine-tuning alternatives for dynamic marketing insights
—Crisp, Dakota; Newsted, Jacob; Kirouac, Brendon; Barnes, Danielle; Hayes, Catherine; Prantner, Jonathan []
Improving voice of the customer analysis with generative AI
—Sterne, Jim; Davenport, Thomas H. []
The recipe for success in creating frictionless customer journeys
—Burton, Stephanie []
The power of clarity: Understanding how the effective use of data storytelling can improve the decision-making process
—Fischer, Giovanna []
Strategies to mitigate hallucinations in large language models
—Bhattacharya, Ranjeeta []
Predicting maintenance costs of an IT system using artificial intelligence models
—Bosch, Nathan; Okafor, Emmanuel; Vriens, Marco; Schomaker, Lambert []
Navigating compliance and regulations in marketing analytics: Upholding ethical standards and consumer trust
—Sharma, Animesh Kumar; Sharma, Rahul []
Search Marketing: A Strategic Approach to SEO and SEM by Kelly Cutler
—Bellamkonda, Shashi []