Rev Mar Res
Introduction
Review of Marketing Research, 21
POSTING TYPE: TOCs
The Vulnerable Consumer
The Vulnerable Consumer: Beyond the Poor and the Elderly
—Angela Y. Lee []
Aging and Vulnerabilities in Consumer Information Processing
—Aimee Drolet, Tayler Bergstrom, Ilana Brody []
Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy
—Ronald Paul Hill, Girish Ramani []
Not Knowing Who I Am: Implications for Materialism and Consumption Behaviors
—Marsha L. Richins []
From Stigma to Scarcity: On Interpersonal and Cognitive Sources of Vulnerability for Consumers in Poverty
—Nathan N. Cheek, Eldar Shafir []
The Yin and Yang of Hard Times: When Can States of Vulnerability Motivate Self-Improvement?
—Kelly Goldsmith, Caroline Roux, Christopher Cannon, Ali Tezer []
Marketplace Solutions to Motivational Threats: Helping Consumers With Four Distinct Types of Vulnerability
—Emily Nakkawita, E. Tory Higgins []
Leaves in the Wind: Underdeveloped Thinking Systems Increase Vulnerability to Judgments Driven by Salient Stimuli
—Ryan Rahinel, Rohini Ahluwalia, Ashley S. Otto []
I Did Not Think of Myself as a Customer: The Confluence of Intertwined Vulnerabilities Among Subsistence Consumers Through Marketplace Literacy
—Madhu Viswanathan, Lucy Joy Chase, Maria Jones []
A Consumer Vulnerability Perspective on Eviction
—David Crockett, Lenita Davis, Casey Carder-Rockwell []