Res Applications Mar
Introduction
Recherche et Applications en Marketing, 39(2)
POSTING TYPE: TOCs
Hybridization of human–nature relationships and shifts in consumption practices: An analysis through the lens of Descola’s ontologies
—Dorian Marchais, Dominique Roux, and Eric Arnould []
Shockvertising: Trajectory of a controversial advertising technique
—Thao Bui-Nguyen and Roland Canu []
Consumer curiosity: A bibliometric and bibliographic synthesis
—Marie Beck []
How and under what conditions does a transformational manager stimulate the company’s market orientation? The case of Senegalese SMEs
—David Gotteland and Maguette Teuw Diao []
Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Marketing must reflect on its own evolution in the Anthropocene epoch
—Sihem Dekhili, Aurélie Merle, and Adeline Ochs []
Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Contribution of lacanian discourse to a more responsible marketing
—Marion Garnier and David Gotteland []