Res Applications Mar

Introduction

Recherche et Applications en Marketing, 39(2)

POSTING TYPE: TOCs


Hybridization of human–nature relationships and shifts in consumption practices: An analysis through the lens of Descola’s ontologies
Dorian Marchais, Dominique Roux, and Eric Arnould []

Shockvertising: Trajectory of a controversial advertising technique
Thao Bui-Nguyen and Roland Canu []

Consumer curiosity: A bibliometric and bibliographic synthesis
Marie Beck []

How and under what conditions does a transformational manager stimulate the company’s market orientation? The case of Senegalese SMEs
David Gotteland and Maguette Teuw Diao []

Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Marketing must reflect on its own evolution in the Anthropocene epoch
Sihem Dekhili, Aurélie Merle, and Adeline Ochs []

Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Contribution of lacanian discourse to a more responsible marketing
Marion Garnier and David Gotteland []