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Mar ZFP

Introduction

Marketing ZFP, 46(2)

POSTING TYPE: TOCs


Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach
Gaia Rancati, Sabrina Bartolotta, Maurizio Mauri, Carsten D. Schultz, Alice Chirico, and Andrea Gaggioli [] []

Understanding the Influence of Chatbot Human-Likeness on User Satisfaction in Erroneous Customer-Chatbot Interactions
Claudia Franke, Andrea Gröppel-Klein, and Natalie Matla [] []

The Color of Togetherness: A Theoretical Contribution to the Research on Color Effects
Heribert Gierl [] []