J Strat Mar
Introduction
Journal of Strategic Marketing, 32(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Interfirm partnership resource–lean capability association: exploring the moderating role of learning orientation and performance implications
—Prashant Srivastava, Karthik N.S. Iyer & Mahesh Srinivasan [] []
Explore information disclosure strategies in pre-loved luxury digital market
—Alex Yao [] []
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love |
—Naser Pourazad, Lara Stocchi, Nina Michaelidou & Vipul Pare [] []
Employer branding dimensions: An adapted scale for Eastern Europe |
—Georgiana Grigore, Chris Chapleo, Fabian Homberg, Umit Alniacik & Alin Stancu [] []
Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity
—Gunjan Malhotra & Harsh Srivastava [] []
Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)
—Kumudu Jayawardhana, Jay Weerawardena & Josephine Previte [] []
Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend
—Jeandri Robertson, Joseph Vella, Sherese Duncan, Christine Pitt, Leyland Pitt & Albert Caruana [] []
A typology of consumers sharing luxury services
—Rania W. Semaan, Achilleas Boukis, George Christodoulides & Avraam Papastathopoulos [] []
Guest Editorial: contemporary Issues in luxury marketing and branding
—George Christodoulides, Nina Michaelidou & M. Sajid Khan [] []
Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory
—Gina A. Tran, Seth Ketron, Trang P. Tran & Robert Fabrize [] []