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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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Finding the best creation strategy: How influencer’s photo-editing behavior affects consumer’s engagement intention
—Rui Guo, Yuchen Wang [Google Scholar]

Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising
—Justin Cohen, Sean Sands, Colin Campbell, Alexis Mavrommatis []

Understanding consumers’ acceptance of edible food packaging: The role of consumer innovativeness
—Xingyi Zhang, Han Wen, Xiaolong Shao []

Seeking stability or change? Retailers’ organizational legitimacy, strategic orientation and cross-channel integration
—Jiaqi Xue, Liping Qian, Jingang Cai, Xiuling Jiang []

The vulnerability and resilience of service quality management in food supply chains: Lessons from unstructured data on food-safety cases
—Pei-Ju Wu []

The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity
—Jiyeon Jeon, HeeJin Shin, EunHa (Lena) Jeong, Xingyi Zhang []

Informing or persuading? Unveiling the complex dynamics of live chat in online labor markets
—Lingfeng Dong, Zhenwei Wu, Ting Ji, Yu Tu []

How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree
—Ying Wang, Jiahui Lan, Jialing Pan, Lin Fang []

Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews
—Sergio Román, Isabel P. Riquelme, Dawn Iacobucci []

Gaining insights for service improvement through unstructured text from online reviews
—Chenxi Zhang, Zeshui Xu []

Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits
—Hua Pang, Yang Ruan []

Text mining analysis of retail and consumer service leaders’ sustainability narratives: Are they actually true?
—Ananya Hadadi Raghavendra, Pradip Kumar Bala, Arindam Mukherjee [Google Scholar]

Embracing new energy vehicles: An empirical examination of female consumer perspectives
—Jinjing Zhao, Yiming Su, Mingjie Fang, Miao Su []

Minority service providers serving majority group customers: The relations between power attribution, empathy and emotional labor
—Tali Seger-Guttmann, Karin Amit []

Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
—Fengyi Deng, Muyuan Tuo, Si Chen, Zichen Zhang []

A hybrid stochastic data envelopment analysis and decision tree for performance prediction in retail industry
—Mohammad Dana Lagzi, Seyed Mojtaba sajadi, Mohammadreza Taghizadeh-Yazdi []

Hospitality for prime consumers and others under the retail management
—Sandipa Bhattacharya, Biswajit Sarkar, Mitali Sarkar, Arka Mukherjee []

Self as source: The interplay of sharing eWOM with consumer engagement and incentive acceptance
—Shalom Levy, Yaniv Gvili []

Different roles of two kinds of digital coexistence: The impact of social presence on consumers’ purchase intention in the live streaming shopping context
—Nianlin Li, Changchun Xuan, Rui Chen [Google Scholar]

Prominent or subtle: The impact of brand prominence on social media advertisement engagement
—Tingwen Xiao, Haiying Wei, Siyun Chen []

A holistic framework for consumer usage modes of augmented reality marketing in retailing
—Federica Caboni, Vincenzo Basile, Harish Kumar, Diksha Agarwal []

How to obtain customer requirements for each stage of the product life cycle from online reviews: Using mobile phones as an example
—Lei Zhang, Yan Xuan, Ziqi Li, Pengfei Gao, Yu Zheng []

Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?
—Chi Zhou, Jing Yu, Yong Qian []

The impact of the Seller’s facial image on consumer purchase behavior in peer-to-peer accommodation platforms
—Ning Zhang, Xing Fan, LiFeng He, Xin Cheng, Liang Zhang, Rong Liu [Google Scholar]

Intention to adopt services by AI avatar: A protection motivation theory perspective
—Jungkun Park, Jeewoo Yun, Woondeog Chang []

Firm engagement: Scale development and verification
—Xiaoyun Han, Yundan Zheng, Catherine Prentice, Shuping Chen []

Atmospherics fosters customer loyalty: Exploring the mediating effects of memorable customer experience and customer satisfaction in factory outlet malls in Taiwan
—Chin-Tsu Chen []

Sustainable service product design method: Focus on customer demands and triple bottom line
—Xiao Liu, Ming-Yang Li []

How do customers react to preferential treatment? An affective events theory and time-lagged survey
—Qurat Ul Ain, Weng Marc Lim, Shahid Rasool, Muhammad Zeshan []

Evaluating regression techniques for service advisor performance analysis in automotive dealerships
—Judith Nkechinyere Njoku, Cosmas Ifeanyi Nwakanma, Jae-Min Lee, Dong-Seong Kim []

The role of digital orientation and strategic emphasis in creating brand competitiveness
—Chandana Manjunath, Manjunath Padigar, Kiran Pedada []