J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 43(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda
—Julie L. Ozanne, Brennan Davis, Christopher P. Blocker, Benét DeBerry-Spence, and Rebecca Ballenger Gann []
How to Be a Pro–Social Impact Scholar in Marketing
—Christine Moorman []
Commentary on “Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agendaâ€
—Punam Anand Keller
Personal Reflections on Conducting Societally Impactful Research
—Pierre Chandon []
Social Impact at Scale: Reflections on the Recommendations of the TCR Impact Task Force
—John G. Lynch, Jr. []
Societal Transformation Through Social Entrepreneurial Action Research
—Iana A. Castro, Madison R.E. Swayne, Bryce C. Lowery, and Gabriel R. Gonzalez []