J Mar
Introduction
Journal of Marketing, 88(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Adoption of New Technology Vaccines
—Laura Zimmermann, Jeeva Somasundaram, and Barsha Saha []
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags
—Martin P. Fritze, Franziska Völckner, and Valentyna Melnyk []
Revenue Generation Through Influencer Marketing
—Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz []
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
—Xian Gu, Xiaoxi Zhang, and P.K. Kannan []
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
—Xinyue Zhou, Xiao Yan, and Yuwei Jiang []
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
—Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev, Matteo De Angelis, and Michele Costabile []
Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography
—Alicia Kulczynski and Margurite Hook []