J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 15(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The Metaverse and its potential for digital sustainability in fashion
—Marta Blazquez [] []
Fashion brands in the metaverse: Achievements from a marketing perspective
—Patricia SanMiguel, Teresa Sádaba & Narmin Sayeed [] []
Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?
—Sophia Boyer, Ziyou Jiang & Jewon Lyu [] []
Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review
—Riccardo Testa, Giuseppina Rizzo, Giorgio Schifani, József Tóth & Giuseppina Migliore [] []
Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers
—Bayu Aji Aritejo, Widya Paramita & Sahid Susilo Nugroho [] []
Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics
—Liufang Zhang & Ing Grace Phang [] []