���������

INTEREST CATEGORY: MARKETING FOR HIGHER ED
POSTING TYPE: Awards

Posted by: Divya Ramachandran

��������� HigherEd SIG Lifetime Achievement Award The ��������� Marketing for Higher Education Special Interest Group (HigherEd SIG) announces: Dr. Dhruv Grewal as the 2024 recipient of the Lifetime Achievement Award. The ��������� HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. This year, we present the award to a scholar who has made significant contributions to the field of marketing and marketing education.

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. He is also a GSBE Extramural Fellow, Maastricht University and a Fractional Professor of Marketing, University of Bath, and an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnológico de Monterrey. His research and teaching interests focus on retailing, services, social media, marketing research, the broad areas of value-based marketing strategies, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014, again in Clarivate™ Highly Cited Researcher 2020, 2021, and 2022 lists. He has also served as a faculty member at the University of Miami, where he has also served as a department chair. He has published in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as many other journals. He has over 95,000 citations based on Google scholar.

He currently serves on numerous editorial review boards, such as Journal of Marketing (associate editor), Journal of the Academy of Marketing Science (area editor), Journal of Retailing (Advisory Board and ERB), and Journal of Public Policy & Marketing (AE). He is a 2022 ��������� Fellow, and has been awarded the 2023 ��������� Retail & Pricing SIG’s Service Award, 2017 Robert B. Clarke Outstanding Educator Award (Marketing Edge formerly DMEF), 2013 University wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (��������� Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (��������� Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science.

He has served as VP Research and Conferences ��������� Academic Council (1999-2001 and a second term 2020-2023) and as VP-Development for the Academy of Marketing Science (2000-2002). He is a member of the ��������� Learning Council (2023-present). He was co-editor of Journal of Retailing (2001-2007). He has also coauthored several textbooks: Marketing, M Series: Marketing, Retailing Management, and Marketing Research. He has won many awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 ���������, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He has mentored numerous doctoral students and young faculty and was awarded the 2021 ��������� Retail & Pricing SIG’s Mentorship Award. He has served on the Board of Directors of Babson Global and on the Board of Trustees of Marketing Edge. ��������� HigherEd SIG congratulates Dr. Dhruv Grewal and thanks him for all his contributions over the years. The award will be received by Dr. Dhruv Grewal at the ��������� Summer Educators’ Conference in August 2024.