Augmented Reality Marketing
Introduction
Manish Das is requesting unpublished or works-in-progress
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Dialog
Posted by: Manish Das
Call for unpublished works on Augmented Reality Marketing
Dear Esteemed Researchers
Greetings!
I am Dr. Manish Das, currently working as an Assistant Professor, in the Department of Business management, Tripura University (A Central University), India. I along with my colleagues is currently working on a meta-analysis study on augmented reality marketing.
As meta-analysis incorporates results from unpublished /work-in-progress manuscripts for comprehensive understanding of a particular effect, we are seeking for your unpublished/work-in-progress results that can be incorporated in our meta-regression.
Specifically, our meta-analysis is based on antecedents-mediation mechanism-outcome guidelines and intends to check multiple moderators in the said path relation. We will be grateful to you if you could share your work that empirically explores causal association among constructs in augmented reality marketing domain. Our call is open for any marketing areas including retail, service, product, tourism, branding, marketing communication, business-to-business, social media, and so on.
I will be available on manishdas@tripurauniv.ac.in.
With Warm Regards
Dr. Manish Das
Assistant Professor
Department of Business Management
Tripura University