Mar Letters
Introduction
Marketing Letters, 38(2)
POSTING TYPE: TOCs
Remembering less, or needing less? Age-related differences in the purchase funnel
—Philip Mecredy, Malcolm Wright, Pamela Feetham, Philip Stern []
The differential impact of uncertainty on the evaluation of material and experiential purchases
—Iñigo Gallo, Chadwick J Miller, Nasir Haghighi, Thomas D. Gilovich []
Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation
—Matthew D. Meng, Jessica Gamlin []
The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task
—Yangjie Gu, Elaine Chan, Aradhna Krishna []
From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products
—Sumitra Auschaitrakul, Dan King, Yanfen You []
Measuring latent individual difference variables with a conjoint design and structural equation modeling
—Bert Weijters, Berre Deltomme, Karen Gorissen, Hans Baumgartner []
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans
—Liangyan Wang, Xun Deng, Haipeng (Allan) Chen []
How is retargeting related to purchase incidence, channel choice, and purchase quantity?
—Tanya Mark, Tirtha Dhar, Peter C. Verhoef, Katherine N. Lemon []
Take me back to the past: the impact of social identity conflict on nostalgic consumption
—Menglin Li, Sining Kou, Jun Pang, Wangshuai Wang []
The effect of firm size on perceived product healthiness
—Beatriz L. Bonetti, Shreyans Goenka, Frank May []
What does sustainability mean in the minds of consumers? A multi-country panel study
—Frank Goedertier, Bert Weijters, Joeri Van den Bergh, Ole Schacht []