Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 42(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach
—Pratik Modi, Vivek Pandey, Abhi Bhattacharya []
Do takeover premiums hurt post-acquisition performance? – Marketing capabilities matter!
—Daoqin Han, Yue Sun, Yuan Wen, Lixun Su, Jiayuan Tan []
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making
—Md Washim Raja, David Allan, Chinmoy Bandyopadhyay []
Complement or substitute? A study of the impact of artificial intelligence on consumers’ resistance
—Yupeng Mou, Yixuan Gong, Zhihua Ding []
ChatGPT’s applications in marketing: a topic modeling approach
—Wondwesen Tafesse, Anders Wien []
Differential effects of visual complexity in firm-generated content on consumer engagements: a deep learning approach
—Feng Wang, Mingyue Yue, Quan Yuan, Rong Cao []
Impacts of investment relations service quality on corporate information transparency and intangible value: the moderating role of competitive intensity
—Ricky Y.K. Chan, Jianfu Shen, Louis T.W. Cheng, Jennifer W.M. Lai []
Augmented reality in marketing: a close look at the current landscape and future possibilities
—Syed Javeed, Gowhar Rasool, Anjali Pathania []