J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 32(3)
POSTING TYPE: TOCs
Do brand influencers matter on TikTok? A social influence theory perspective
—Sunil Hazari, Salil Talpade & Cheryl O’Meara Brown [] []
Exploring antecedents and outcomes of salesperson change agility: a social exchange theory perspective
—Ashish Kalra, Na Young Lee & Riley Dugan [] []
Social media snap judgments: the effect of social media-based brand cues on purchase intention
—Kristin Stewart & Rebeca Perren [] []
Influential entrepreneurs and entrepreneurial influencers: are they two sides of the same coin?
—Victoria L. Crittenden, William F. Crittenden & April Kemp [] []
Revisiting online reviews: signals of latent reviewer traits mediate the review length-helpfulness relationship
—Yiru Wang & Christina A. Kuchmaner [] []
Redefining brand globalness: an interpretive inquiry
—Muhammad Kashif & Maduka Udunuwara [] []
Into the matrix: collecting psychometric data from consumers immersed in virtual worlds
—Kamal Ahmmad, Elizabeth Howlett & Andrew Perkins [] []
Channel choices and interaction patterns in continuously provided services: a customer journey perspective
—Andrea Tracogna & Tun-I Hu [] []
Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach
—Ghazanfar Ali Abbasi, Y. N. Goh, Mohammad Iranmanesh & Fransisco Liebana-Cabanillas [] []