蹤獲扦夥厙

J Con Mar

Introduction

Journal of Consumer Marketing, 41(4)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


A products connection to self-threat domain determines self-control impairment consequences of within-domain compensatory consumption
Nimish Rustagi, L.J. Shrum []

Transformative advertising: well-being Instagram messaging
Sarah Dodds, Nitha Palakshappa, Sandy Bulmer, Sarah Harper []

Linking fear of missing out and psychological well-being: a multi-country study
Shalini Srivastava, Bikramjit Rishi, Rakesh Belwal []

The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers
Thuy Thi Thu Nguyen, Yam B. Limbu, Long Pham, Miguel ngel Z繳簽iga []

Anthropomorphised or not? Natural-organic logos impact on product value perceptions and consumers willingness to pay
Kenneth Fu Xian Ho, Liudmila Tarabashkina, Fang Liu []

Inaction inertia in online shopping: impact of promotional formats and sequence
Ying-Feng Kuo, Hsin-Hsien Liu, Tso-Hao Shen []

A meta-analysis of antecedents and consequences of green trust
Sumedha Chauhan, Sandeep Goyal []