Italian J Mar
Introduction
Italian Journal of Marketing, 2024(2)
POSTING TYPE: TOCs
Market-as-a-network: where Business Marketing makes the difference!
Guest Editors: Roberta Bocconcelli, Chiara Cantù, Alessandro Pagano, Annalisa Tunisini
Market-as-a-network: where business marketing makes the difference!
—Roberta Bocconcelli, Chiara Cantù, Alessandro Pagano, Annalisa Tunisini []
The IMP research on business networks: a systematic literature review and research agenda
—Simone Guercini, Antonella La Rocca, Andrea Perna []
Local value creation for developing business relationships: An SME case study in the pasta industry
—Andrea Runfola, Giulia Monteverde, Antonio Picciotti []
Actors, resources, and activities in Digital Servitization: a business network perspective
—Elisa Carloni, Serena Galvani []
Exploring the crossroads between digital servitization and sustainability from a business marketing perspective
—Raffaella Tabacco, Maria Chiarvesio, Rubina Romanello []