Corp Rep Rev
Introduction
Corporate Reputation Review, 27(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Design, Branding and Marketing–>: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity
—Katelijn Quartier, Ann Petermans, T. C. Melewar, Charles Dennis []
A Balancing Act: Mediating Brand and Local Authenticity in Localised Retail Design
—Zakkiya Khan, Raymund Königk, Chrisna du Plessis []
The Realms of Participation in Visual Identity Design
—Catarina Lelis, Elizete de A. Kreutz []
Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space
—Maaike Mulder-Nijkamp, Mendel de Kok, Viktor Klassen, Wouter Eggink []
Designing for valuable in-store experiences: what to consider in practice
—Servais Elisa, Quartier Katelijn, Vanrie Jan []