ÂÜÀòÉç¹ÙÍø

POSTING TYPE: Revisits

Posted by: Riley Fickett

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2024 ÂÜÀòÉç¹ÙÍø Summer Academic Conference – Program Live!
August 16-18, 2024 | Boston, MA
Virtual conference: August 12, 2024

The program for the 2024 ÂÜÀòÉç¹ÙÍø Summer Academic conference is live! Head to  to view the conference program, register at the Early Bird rate, and see all travel details!

Co Chairs: Sertan Kabadayi, Myla Bui, and Lauren S. Grewal

Theme: Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People

Given the polycrisis that the world faces and newly emerging challenges, it is incumbent upon marketing academics and practitioners to continue guiding individuals, businesses and societies around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology. The influence of technology-powered marketing and its intersection with the global economy, geopolitics, socio-cultural issues and human behavior warrant exploration into transformative research that has potential for implementation in responsible business practices.

Mark your calendar and plan to attend the 2024 ÂÜÀòÉç¹ÙÍø Summer Academic Conference in Boston, MA, which will demonstrate the responsibilities of marketing to promote innovative, sustainable, inclusive and equitable technology-based offerings that advance the quality of life for humanity and the earth.

Register at:

Program Available at: