Mar Analytics
Introduction
Marketing Analytics Practitioner's Guide, 4
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The Marketing Analytics Practitioner’s Guide: Volume 4: Retail and Statistics by Ashok Charan
— [Google Scholar]
Part VII Retail
CHAPTER 29: Retail Tracking
CHAPTER 30: Sales and Distribution
CHAPTER 31: Retail Analytics
CHAPTER 32: Category Management
Case VI & VII: Retail
Part VIII Statistics for Marketing Analytics
CHAPTER 33: Basic Statistics
CHAPTER 34: Sampling
CHAPTER 35: Marketing Mix Modelling