J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 36(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020
—Prasant Kumar Pandey & Naval Bajpai [] []
Development and Validation of a Brand Personality Scale for Employers of Healthcare Staff
—Julia Schätzle, Jörg Lindenmeier, Iris Saliterer & Florian Liberatore [] []
Modeling Condom Brand Loyalty of Young South African Adults – An Expectancy Confirmation Perspective
—Emile Saker Nkwei, Mornay Roberts-Lombard & Daniel Kofi Maduku [] []
Using Sentiment Analysis to Understand Public Policy Nicknames: Obamacare and the Affordable Care Act
—James Lappeman, Aliah Goder, Kalencia Naicker, Hamza Faruki & Patrick Gordon [] []
Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence
—Gabriel Simiyu & Valentine W. Kariuki [] []