J Adv
Introduction
Journal of Advertising, 53(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?
—Michelle R. Nelson & Kirby Cook [] []
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising
—Cassandra Denise Davis, Hyewook Genevieve Jeong & Aimee Drolet [] []
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study
—Seungji Lee, Jooyoung Kim, Glenna L. Read & Sung-Phil Kim [] []
Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns
—Angeline Nariswari, Qimei Chen & Dana L. Alden [] []
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements
—Sheng Bi, Andrew Perkins, Huan Chen & Benjamin Phifer [] []
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques
—Wen Xie, Mi Hyun Lee, Ming Chen & Zhu Han [] []
Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement
—Felix Septianto & Frank Mathmann [] []
Literature Review Corner
#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research
—Steffi De Jans, Liselot Hudders & Bram Constandt [] []
Research Notes
Boredom in the Creative Studio
—Mario Vafeas [] []
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
—Niusha Jones & Anne Hamby [] []