Intl J Res Mar
Introduction
International Journal of Research in Marketing, 41(2)
POSTING TYPE: TOCs
Introduction: Special section on Contemporary marketing strategy research
—Gaia Rubera, Kapil Tuli, Stefan Wuyts []
Standing out from the crowd: When and why color complexity in social media images increases user engagement
—Vamsi K. Kanuri, Christian Hughes, Brady T. Hodges []
Communicating with B2B buyers after Dropping the Ball: Using digital and non-digital communication formats to recover from salesperson transgressions
—Stephanie M. Mangus, Huanhuan Shi, Judith Anne Garretson Folse, Eli Jones, Shrihari Sridhar []
Reported and communicated shifts in strategic emphasis and firm performance
—Sonja Gensler, Karlo Oehring, Thorsten Wiesel []
Economic consequences of online tracking restrictions: Evidence from cookies
—Klaus M. Miller, Bernd Skiera []
Regular
Mobile ad fraud: Empirical patterns in publisher and advertising campaign data
—Yitian (Sky) Liang, Xinlei (Jack) Chen, Yuxin Chen, Ping Xiao, Jinglong Zhang []
Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery
—Varun Sharma, Zachary Estes []
How mortality salience hurts brands with different personalities
—Polina Landgraf, Antonios Stamatogiannakis, Haiyang Yang []
Brand advertising competition across economic cycles
—Peren zturan, Barbara Deleersnyder, Ayeg羹l zsomer []
Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods
—Yao (Alex) Yao, Sha Yang, K. Sudhir []
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention
—Flora F. Gu, Fine F. Leung, Danny T. Wang, Yi Tang []
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions
—Jonas Schmidt, Michael Steiner, Manfred Krafft, Nadine Eckel, Darren W. Dahl []