Advancing Mar Theory Prac
Introduction
Advancing Marketing and Communication Theory and Practice, Book
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice, Editors: Linda Brennan, Lukas Parker, Divya Garg, Krzysztof Kubacki, Michaela Jackson, and Ella Chorazy
Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice
—Linda Brennan, Michaela Jackson, Krzysztof Kubacki, Lukas Parker, Divya Garg, and Ella Chorazy []
Section I Contextual and Theoretical Issues in Communication and Marketing:
Frameworks for Socially Responsible Marketing and Ethical Communication
—Stephan Dahl and Jeff French []
Emerging Technologies, Social Marketing and Ethics
—Nicole Nikki Lemire-Garlic []
Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context
—Anne Gregory []
Technology to the Rescue? Considerations for Behaviour Change Practitioners
—Dang Nguyen and Michaela Jackson []
Corporate Social Responsibility and the Sustainable Development Goals: The UKs Four Largest Retailers
—Peter Jones []
Section II Issues and Controversies in Marketing and Communication:
Sustainability Chic and the Future of Fashion Marketing
—Jon Hewitt, Lukas Parker, Grace McQuilten, and Rimi Khan []
Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities
—Lukas Parker, Rob Cover, Charlotte Young, and Katia Ostapets []
Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains
—Krzysztof Kubacki, Natalia Szablewska, Dariusz Siemieniako, and Linda Brennan []
Outrage and Activism
—Sommer Kapitan []
Communication for Diversity and Inclusion: A South African Perspective
—Preeya Daya and Mlenga Jere []
Section III Marketing and Communication Tools and Tactics to Achieve Social Change:
More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers
—David Micallef, Lukas Parker, and Linda Brennan []
Social Media and Upstream Social Marketing
—Michaela Jackson and Michael Mehmet []
Social Media Messaging for Health
—Annika Molenaar, Eva L. Jenkins, Linda Brennan, Dickson Lukose, Melissa Adamski, and Tracy A. McCaffrey []
Responding Responsibly to Crisis and Disaster: The Communication Challenges
—Colleen E. Mills and Sussie C. Morrish []