AI and Marketing Automation
Introduction
Bridging artificial intelligence and Marketing Automation, Special issue of Micro & Macro Marketing; Abstract deadline 30 Sep 2024
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Journals
Posted by: Simone Guercini
Bridging artificial intelligence and Marketing Automation
Special issue of Micro & Macro Marketing
The questions posed by AI are relevant to marketing and marketing represents an area of application that is certainly of great interest to data science. Despite this attention from the literature, the impact of AI in marketing does not yet seem to be delineated in its contours, suggesting that we are still in an exploratory phase.We welcome papers providing new empirical evidence and theory testing on the relation between artificial intelligence and marketing processes, based on solid qualitative or quantitative research design. Expressions of interest and abstract
Important Dates
- Expressions of interest and abstract – Sept. 30, 2024
- Initial screening of abstracts and informing of those selected to proceed – Oct. 15, 2024
- Deadline for submission of full paper – March 10, 2025
- Publication: December 2025
The authoritative version of this call can be found here: