JMR Updates for May 2024
Introduction
How I Wrote This on learning to set prices, plus Impact@JMR
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates – May 2024
“How I Wrote This” Episode 10: Learning to Set Prices
In , JMR Co-editor Brett Gordon speaks with , , and , all from the University of Rochesters Simon Business School, about their paper, . In 2012, Washington State privatized the sale of liquor, meaning that companies like Costco, Walmart, and others could start selling alcohol to consumers. Previously, the states Liquor Control Board had a monopoly on the booze business, which included running all of the states retail stores that sold wine and spirits. This paper shows that private retailers gradually learned how to set prices, optimally. During the interview, youll learn how the paper evolved as the authors generated new analysis and refined their thinking.
Listen on , , or wherever you get your podcasts. Follow the podcast on X/Twitter () or visit the podcasts .
New issues of Impact@JMR
curates important and actionable content published in the Journal of Marketing Research. Were pleased to share two new issues:
- : How should researchers account for unobservable factors that should be explicitly incorporated in regression models but cannot be observed or are unavailable? Coauthors and provide an overview of recent research on copula correction methods, including underlying assumptions and key strengths of these methods.
- : Coauthors and offer three research-based strategies that can help firms improve customer experience when using AI-based services and products. They highlight considerations for the design of AI interfaces, deciding whether to implement AI systems that replace humans, and how to handle AI mistakes after implementation.