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INTEREST CATEGORY: MARKETING FOR HIGHER ED
POSTING TYPE: TOCs

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Antecedents and consequences of students’ attitudes towards internationally accredited business schools: a signalling theory perspective
—Muhammad Mohsin Butt, Jeroen Huisman, Dildar Hussain, Muhammad Alam & Muslim Amin [] []

Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
—Khurram Sharif & Mouna Sidi Lemine [] []

Measuring COVID-19’s impact on international HE students and intervention satisfaction: implications for marketing theory and practice
—Steven Greenland, Muhammad Saleem, Roopali Misra & Bhanu Bhatia [] []

Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action
—Ayman Harb, Aahed Khliefat, Yahya A. Alzghoul, Deborah Fowler, Nael Sarhan & Khalid Eyoun [] []

Innovation in educational marketing: a study applied to Brazilian private higher education institutions
—Fernanda Edileuza Riccomini, Claudia Brito Silva Cirani, Samara de Carvalho Pedro, Daniela Menezes Garzaro & Kambou Sie Kevin [] []

Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors
—Monica Khanna, Isaac Jacob & Anjali Chopra [] []

Higher education institution choice intention model: mediation effect of attitude
—Kevser Tasel-Jurkovic & Ä°pek Altinbasak-Farina [] []

Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust
—S. Mostafa Rasoolimanesh, Poh Ling Tan, Mehran Nejati & Azadeh Shafaei [] []

Student satisfaction: the role of expectations in mitigating the pain of paying fees |
—Jashim Khan & Jane Hemsley-Brown [] []

The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
—Mazhar Ali, Huma Amir & Masood Ahmed [] []

Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach
—Francisco J. García-Rodríguez & Desiderio Gutiérrez-Taño [] []

The educational placebo effect: branding higher education benefits student learning
—Sina Esteky & S. H. Kalati [] []

A comparative analysis of institutional commitment: are business students different?
—Leslie J. Wardley, John Nadeau & Charles H. Bélanger [] []

The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students
—Purificación Alcaide-Pulido, Helen O’Sullivan & Chris Chapleo [] []

Determinants of learner-centric brand equity for online universities in Gulf countries
—Syed Aziz Anwar, M. Sadiq Sohail, Ahmed Ankit & Meera Al-Marri [] []

Corporate branding of academic institutions: semiotic communication of logos and names
—Ying Qi Wu & Cecilia Yin Mei Cheong [] []

Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation
—Syed Asim Shah, Muhammad Haroon Shoukat, Muhammad Shakil Ahmad & Bilal Khan [] []

You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour |
—Fahmida Naheen & Tamer H. Elsharnouby [] []

Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
—Umer Zaman, Murat Aktan, Hasnan Baber & Shahid Nawaz [] []

College choice & the consumer: the impact of gender on higher education enrollment
—Jessica Prach, Ane Turner Johnson & Sarah Ferguson [] []