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J Cust Behaviour

Introduction

Journal of Customer Behaviour, 23(1)

POSTING TYPE: TOCs


CURATORIAL: Is Less More?

POEM: How Red Bull Got the Third ‘i’.
Ian FitzGerald

PROSE POEM: Envisaging Objects as Desires: Reflections on My Rendezvous with Objectum Sexuals.
Karman Khanna

PHOTO-ESSAY: Walking in Philips Park: The Presence of Absence.
Gary Warnaby

COMMENTARY: From Digital Myopia to Hyperopia.
Mark Durkin

ESSAY: What For Art Thou, Marketing?
Morris B. Holbrook

ARTICLE: How to Co-opt Marketing Professors in 5 Easy Steps.
William W. Keep

VIDEO-ESSAY: Head in the Clouds and Waste All Around.
Jannsen Santana, Flavia Cardoso and Daiane Scaraboto

ARTICLE: Simplifying Complexity to Reveal the Profound.
Beth DuFault

TALL TALE: Less is Lishlash.
Lorcán Lismore

COMMENTARY: In the Line of Fire.
Declan McGinty

PROSPECTUS: Lights in the Darkness.
Phil Devine

POEM: Channelling as Introspection?
Author Unknown

POEM: Speaking Figuratively.
Roel Wijland