J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 31(2)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Research on Reverse Channel: Review and Prospects
—Xihan Gao, Zheng Wang, Yuan Gao, Rui Wang & Yin Bai [] []
Aligning Governance Mechanisms with Organization Forms in Multichannel Marketing
—Ying Han & Guijun Zhuang [] []
An FsQCA Exploration of Multiple Paths to Sales Performance: Evidence from China
—Shanji Yao, Lushun Sun, Dewen Liu & Xueyuan Han [] []
Political Skill of B to B Sales Team as a Dynamic Capability: A Strategic Resource Perspective
—Rony Castillo-Alarcón & Leslier Valenzuela-Fernández [] []
Does Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years
—Larissa M. Batrancea, Arif Murrja, Ema Speranta Masca, Pjetër Ndreca, Horia Tulai & Bekim Poleshi [] []
Fairness Perceptions, Happiness, and Behavioral Intentions in Trade Fairs: An Investigation from the Relational Model of Justice
—Shivam Rai & Preeti Narwal [] []