J Brand Man
Introduction
Journal of Brand Management, 31(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The impact of consumer personality and social network position on brand community engagement
—Duygu Akdevelioglu, Selcan Kara, Victor Perotti []
Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
—Rukhsana Gul Gilal, Faheem Gul Gilal, Naeem Gul Gilal []
Engaging through storytelling: the interplay of engagement with a story, cause, and charity
—Karolina Kaczorowska, Jodie Conduit, Steven Goodman []
The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective
—Clarinda Rodrigues, Amélia Brandão, Soniya Billore, Tetsuhisa Oda []
The challenges of balancing ethics and competence for purpose-driven brands: an exploratory case study on social impact company Too Good To Go
—Anna Karina Kjeldsen, Line Schmeltz []
Victims: the missing piece in stakeholder-focused brand management puzzles
—Monika Hajdas, Ryszard KÅ‚eczek []